Kris Santos
Fashion Nova is an online retailer of the Instagram age that has been making a noise for the past few years. It is one of the most talked-about fashion brands on the internet. They quickly earned popularity and have garnered a whopping 18.1 million followers to date. What makes Fashion Nova different as a brand? It is adorned by pop culture favorites like Cardi B, Kylie Jenner, and other celebrities.
So there’s no reason that this fashion brand will not gain so much attention from women and even men all over the world. More or less, their Fashion Nova style is all about bodycon dresses and tight, high-waisted jeans. To be fair, this fast fashion brand has expanded its clothing line greatly since the beginning of their online store.
Today, Fashion Nova has five retail stores throughout Southern California. Their marketing tactic is based on having influencers and celebrities pose for selfies on their social media accounts. Specifically, they promote their Fashion Nova clothing on Instagram. This is the most well-known of the ultrafast fashion brands. Offering between 600 and 900 new FN styles each week, Fashion Nova became a top-performing fashion brand on Instagram. Also named as the most-searched fashion brand on Google in 2018.
What makes this fast fashion brand different from the rest of the online retailers in the world?
Despite the fashion industry’s efforts to transition into more gradual and sustainable business practices, Fashion Nova has not changed its strategy of providing its customers’ with ultra-cheap and ultra-fast fashion. It even encourages its customers to purchase at full price, as 95 percent of its products retail for less than 50 dollars.
They still manage to market some product categories for even less, such as crop tops and jeans. Fashion Nova also stood out for the variety of sizes available, from XS to 3X. something other retailers cannot offer to their avid customers.
When it comes to their clothes, there is no doubt that Fashion Nova can make the most simple dresses styles look so eye-catching. They are ravishing due to their figure-hugging yet laid-back looks. You can’t even think about Fashion Nova without visualizing all its stylish and fashionable dresses. The brand is also extremely popular for making clubwear sort of dresses, usually in the midi or mini length.
All their clothing lines, from casual jeans and tees to cute matching sets of athletic outfits. Starting with their booty-sculpting, high-waisted, magical pants, they are truly one of a kind. Plus, they offer clothing lines for men as well.
Indeed, Fashion Nova can pull off all kinds of clothing like crazy, and there is no doubt about it. That is why more women and men adore every bit of what this ultrafast fashion brand can offer. Which makes them different (in a very satisfying way) from any other retail brands.
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