Fashion Nova is an online retailer of the Instagram age that has been making a noise for the past few years. It is one of the most talked of the town fashion brands on the internet. They quickly earned popularity and garnered a whopping 18.1 million followers to date. What makes Fashion Nova different as a brand? It is adorned by pop culture favorites like Cardi B, Kylie Jenner, and other celebrities. So there’s no reason that this fashion brand will not gain so much attention by women and even men all over the world. More or less, their Fashion Nova style is all about bodycon dresses and tight high-waisted jeans. Although to be fair, this fast fashion brand has expanded its clothing line greatly since the beginning of their online store.
Today, Fashion Nova has five retail stores throughout Southern California. Their marketing tactic is based on having influencers and celebrities pose selfies on their social media accounts. Particularly on Instagram promoting their Fashion Nova clothes. Of all the ultrafast fashion brands, this brand is, by far, has gained so much impact. Offering between 600 and 900 new FN styles each week, Fashion Nova became a top-performing fashion brand on Instagram. Also named as the most-searched fashion brand on Google in 2018.
What makes this fast fashion brand different from the rest of the online retailers in the world?
Despite the fashion industry’s strides to shift into more gradual and sustainable business practices. Fashion Nova has not changed its strategy of providing its customers’ ultracheap and ultrafast fashion. It even encourages its customers to purchase at full price as 95 percent of its products retail for less than 50 US dollars. They still manages to market some product categories for even more affordable, such as crop tops and jeans. Fashion Nova also stood out for its variety of sizes available from XS to 3X. Something other retailers cannot offer for their avid customers.
When it comes to their clothes, there is no doubt that Fashion Nova can make the most simple dresses styles look so eye-catching. They are ravishing due to their figure-hugging, yet laid-back looks. You can’t even think about Fashion Nova without visualizing all its stylish and fashionable dresses. The brand is also extremely popular for making clubwear sort of dresses usually in the midi or mini length.
All their clothing lines from casual jeans and tees to cute matching sets of athleisure outfits. Starting with their booty-sculpting, high-waisted, magical pants are truly one of a kind. Plus, they offer clothing lines for men as well. Indeed, Fashion Nova can pull off all kinds of clothing like crazy, and that is no doubt about it. That is why more women and men adore every bit of what this ultrafast fashion brand can offer. Which makes them different (in a very satisfying way) from any other retail brands.
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